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Articles, information and points of interest for small businesses.

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Elevating Branding with AI and Predictive Analytics
AI technologies, in tandem with predictive analytics, offer a level of efficiency that was once unimaginable. They provide unparalleled insights into consumer behavior, market trends, and competitive landscapes.
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How to Elevate Your Brand's Customer Experience Using AI
Leveraging powerful AI tools gives brands unprecedented access to insights that help them understand, engage and delight their customers.
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Top 5 Tips for Businesses to Thrive in 2024
Each year, the businesses that have the vision to stay ahead of trends and implement strategies that align with those trends are the ones that are best positioned for success.
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Standing Out from the Crowd: How to Differentiate Your Brand
In a heavily saturated marketplace, it is more important than ever for brands to offer unique value to customers.
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Strategies To Transform Your Customer Brand Experience
The business landscape today is more competitive than ever before with countless, easily accessible products and services that are often quite similar. The need to cut through the noise is also greater than ever, forcing brands to creatively set themselves apart.
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How to Enhance Your Brand So It's Top of Mind for Your Customers
As a business owner, it's important to constantly seek new ways to get your brand noticed by your target audience, elevate your customer experience, and be at the forefront of innovative ways to set your brand apart; all while finding cost-effective solutions to streamline your business.
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3 Tips to Boost Your Business Online
Building a strong online presence is essential for businesses of all sizes and there are some tried and true principles that are seen consistently across those who are doing it successfully.
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3 Marketing Strategies to Help Your Business Stand Out During Holidays
People value relationships and connections, both of which are strengthened during holidays and celebrations. With this in mind, any and all marketing strategies should focus on opportunities to build strong connections with your audience and customers.
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How to Protect Your Brand from Phishing Attacks
It seems like just as fast as companies come up with protection against the latest types of attacks, those doing the attacks come up with a way around it. And as these attacks become more sophisticated, organizations have to invest more on protection.
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Top 3 Reasons Brands Should Advertise Offline
Businesses should resist the urge to stop marketing and position themselves for future growth, and that includes engaging with new consumer groups. While digital marketing continues to be an important component of reaching new audiences and retaining customers, brands shouldn’t be focused solely on spending more on social media and search engine marketing. They need to be thinking of the next step in the consumer journey - and invest in it. They need to be investing in offline marketing.
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5 Key Branding Elements and How To Use Them
Branding is a long-term strategy designed to reach business objectives.
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Is Your Brand Ready for the New Year? Trends to Pay Attention to in 2023
Did you know that combining digital marketing with traditional print ads, can make your branding and marketing efforts 400% more effective?
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How to Evaluate Branding Strategy Success Without ROI Metrics
Wanting to know and demonstrate how your branding strategy is on the right track is most likely top of mind. Branding is the support staff to a marketing campaign. So, essentially, you can calculate the profitability of a specific marketing campaign but you can’t really measure branding strategy in the same way.
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How to Engage in Cause Branding Genuinely and Successfully
While companies have engaged in corporate social responsibility, or CSR, for decades, the practice has been more prevalent than ever in recent years.
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Four Basic Strategies for Building a Strong Brand
Building a strong brand is not only important for businesses, big and small, to succeed; it is vital. And, in today’s competitive environment, building a brand that rises above the competition and can stand the test of time is becoming more and more challenging.
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Branding: How to Know If It’s Working
Effective branding helps build trust and creates loyal customers, amongst other things - two of the most important factors that contribute to the success of any business.
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Four of America's best-known brands and their success stories.
When you're looking to build your own brand identity for your business, it's often helpful to look to some more well-established brands for inspiration.
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The 4 Answers to Create a Brand That’s Here to Stay
The foundation for building a strong brand starts by answering four questions.
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5 Best Social Media Practices Every Business Should Know
The first step in developing your social media strategy is to set SMART goals. That is, goals that are Specific, Measurable, Achievable, Relevant, and Timely.
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Branding is the Personality of a Company
A company’s brand is their public-facing identity, a curated collection of words, colors, shapes, fonts, and images that when put together are meant to stick in the minds of consumers.
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Seven Tips On How to Grow Your Business in 2022
As we enter the final weeks of 2021, there is no better time to start planning for success in 2022. Here are seven marketing tips for you to think about as you start planning your business growth in the new year.
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Four Strategies to Help Your Business Stand Out This Holiday Season
While this holiday season won’t be quite like last year, businesses and consumers are still navigating a pandemic world. Businesses may need to get creative in their approach to stand out; however, timeless tried and true efforts can also be effectively adapted to the new landscape.
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Why Feature Your Business in the Local Grocery Store?
Grocery stores continue to be an ideal marketing medium for businesses, due to the high volume of approximately 20,000 shoppers each week but even more importantly, those shoppers are a local business’ target demographic.
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New Year, New Advertising, New Blog, Oh My!
2020 is over finally - Whew! It is a new year and an ideal time for small businesses to reflect on the previous year and steps on how to make this year better. Here are four easy marketing tips which will help you reach your goals this year.
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3 Easy Ways to Assess Your Business’ Online Reputation for the New Year 
As the year begins to wind down, this makes for a great time to tidy up your business online. Get your business ready for the start of a new year. Take some time to assess your online reputation and determine whether it is good or bad, keeping in mind that the absence of any web presence can be just as bad as a negative reputation.
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Thanksgiving Marketing Tips For Small Businesses during Covid-19
Here are a few ideas you may want to try out as we approach Turkey Day!
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5 Reasons Why Businesses Should Not Stop Advertising Right Now
During an economic downturn, many businesses look for ways to cut spending because the thinking is that saving money is more prudent. Often the first expenses a company seeks to cut is in the marketing and advertising budget. However, that could actually be a big mistake.
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Common Marketing Errors
There are endless approaches to starting a marketing campaign, but sometimes it’s best to start with avoiding common pitfalls in order to start off on your best footing.
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Branding in Brief
What is Branding and Why is it so Important?
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